Social media has changed drastically. It has become a portal for gathering our daily updates and communicating with our near and dear ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to remain.
For years, social media has been growing tremendously and it is still reaching the heights of its popularity. Everyone agrees that social media platforms are a big source of stories and knowledge. But that’s not all. Social media platforms are unique for interacting with customers. The social platform not only talks for users beyond local and social boundaries but also offers countless possibilities to share engaging content, like photos and videos.
Social media marketing is the utilization of social media platforms to attach in conjunction with your audience to form your brand, increase sales, and drive website traffic which involves publishing great content on your social presence, engaging with followers, analyzing results, and running social advertisements.
There is also a selection of social media management tools that help businesses to urge the foremost out of the social media platforms listed above. as an example, Buffer could even be a platform of social media management tools, which can assist you to know success in conjunction with your social media marketing. If you wish to make a brand or grow your business, we would wish to help you to succeed.
What are the best strategies for social media marketing?
1. Increase Online Presence in More Social Media Networks
It seems like yesterday but social media giant Facebook is already turning 10 this 2014. Growing into maturity, Facebook is still the most dominant force in social media with up to 757 million Daily Active Users (DAUs equivalent to 1.23 billion Monthly Active Users according to official reports from the social network). While the platform is the primary arena for social media marketing activities, it should not be your sole social playing ground.
2. Tailor Your Content According to Specific Social Media Platform
Many business owners and digital marketers make the error of posting the same kind of content through all the social networks they belong to. By doing so, businesses fail in delivering the unique user experience social media users are looking for from each particular platform. Each social network is focused on a particular demographic and social user category, so broadcasting the same type of content to all simply will not deliver the results you want.
3. Tell Stories instead of Selling Stuff
While social media is still a digital marketing tool, using this platform to sell your products directly right in front of users’ faces will bring more harm than good to your brand or business. People love stories and they go to social media networks to read stories, be amazed at interesting features, and learn new things from uploads and shares. To use social media as an effective, you must learn how to tell a story first before you can even sell stuff.
4. Create and Share More Pics, Graphics, and Video Content
When Facebook introduced a new feature that allowed Instagram videos to be introduced, the social network experienced up to 5 million video uploads during the first 24 hours right after their announcement. That’s the power of video and other visual elements and learning how to harness the power of these tools and elements can give you maximum exposure for your business. Now, micro-video is slowly gaining ground providing yet another form of content that will change the social media sphere.
5. Conduct Contests and Promotional Activities
One of the most effective strategies for social media, in general, is to get your targeted audiences directly involved in activities. Conducting contests and other promotional activities are perfect ways for driving their interests and soliciting their participation. You can be as creative as you can be in the type of contests you can conduct, but making use of the sharing and other viral components available in your social network can bring even more exposure for your brand or business as more and more online users join in.
6. Post More Educational Content
Research from Social Media B2B indicates that businesses who make use of social media strategies for content marketing like maintaining blogs generate up to 67% more leads than companies who do not have a social media presence. Through social media marketing, they can gain more of their targeted audiences’ trust, and to do so they need to provide educational content that their readers will find very useful for whatever purposes or need they have.
7. Give Out a Lot of Freebies
It is better to give than to receive, the age-old adage would say, and it still works even if we’re talking about the online world. While giving certain percentages off from your regular prices and other discounts will prove valuable for your targeted audiences, the probability of them becoming loyal customers while your business exists can go much higher if you give lots of free stuff on a regular basis.
8. Put Extra Focus on Mobile Social Media Marketing
In an official press release from Facebook, the social media giant announced that there was an average of 556 million Mobile Daily Active Users, indicating a year-over-year increase of 49%. This is translated into 945 million Mobile Monthly Active Users, registering a 39% year-over-year increase in users. This is just an indication of the power of mobile social media marketing which should prompt digital marketers to create more content and location-based advertising targeting mobile social media users.
9. Respond to ALL Comments, Suggestions, Inquiries, and Complaints
Social media users comment suggests, inquire or even complain about business pages and social media profiles. They do this and expect you or your social media manager to give them some form of response or acknowledgment. Convince and Convert reported that this is what social media users expect and up to 42% demand that they be responded to within a short span of 60 minutes.
10. Practice Social Listening
Lastly, digital marketers should know how to listen, social listening that is. They should know the issues, keywords, and key topics that their targeted audiences are talking about, so they can provide the right kind, up-to-date, and very relevant content that their audiences are excited and very interested to know about. There are social listening software and other social analytical tools for this purpose that can gather and analyze data coming from the social media sphere. From the data gathered, you can gain valuable insight that will guide you towards the next steps in your social media marketing campaign.
Social media marketing is one of the most dynamic and fastest-growing digital marketing channels there is. Social networks are maturing to their full potential and digital marketers should learn how to grow and harness what these social networks can bring that can deliver better brand awareness and maximum exposure for their business. Start with a little tweet, and upload, or a post – and let it grow exponentially from there.
What are the benefits of social media marketing?
1. Increased brand awareness
Social media is one of the most profitable digital marketing methods that syndicate content and increase your company’s visibility. Implementing a social media strategy will significantly increase your brand awareness as it will appeal to a large audience of consumers. First, create social media profiles for your company and start interacting with others. Let employees, business partners, and sponsors “like” and “share” your page. Simply interacting with your content increases brand awareness and strengthens your reputation as a company.
2. More incoming traffic
Without marketing your company on social media, your incoming data traffic is limited to your regular customers. People who are familiar with your brand are likely to search for the same keywords that you’ve already rated. Without using social media as part of your marketing strategy, it will be much harder for you to reach someone outside of your loyal customer base. Every social media profile you add to your marketing mix is a gateway to your website, and any content you publish is another way to attract a new customer. Social media is a melting pot of different types of people with different backgrounds and behaviors. Different people have different needs and ways of thinking. By syndicating your content on as many platforms as possible, these people can reach your company organically.
3. Improved search engine rankings
While posting on social media can drive traffic to your website, further efforts are required to achieve significant success. Search engine optimization is very important in order to achieve higher page rankings and access to your company website. Although social media doesn’t directly increase search engine rankings, social media examiners indicate that more than 58% of marketers who have used social media for a year or more still see a higher search engine ranking. Being able to top your keywords will revolutionize your traffic and continue to generate positive results for your business.
4. higher conversion rates
With increasing visibility, your company gets more conversion opportunities. Every blog post, picture, video, or comment can direct viewers to your company website and increase traffic. Social media marketing enables your company to make a positive impression through a humanizing factor. When brands are interactive, sharing content, commenting on articles, and posting on social media, it embodies a brand. People prefer to do business with other people rather than companies. Over 51% of marketers said the time it took to build relationships with consumers had a positive impact on sales. The more you impress a visitor, the more likely they are to think about your company when there is a need for your products or services.
5. Improve brand loyalty
One of the main goals of almost all companies is to develop a loyal customer base. Since customer satisfaction and brand loyalty usually go hand in hand, it is important to get in touch with consumers on a regular basis and build a bond with them. Social media is not limited to the presentation of your brand’s products and advertising campaigns. Customers see these platforms as a service channel through which they can communicate directly with the company.
Content Source : https://www.quora.com
The most used social media platforms are
- Tik Tok